People's Car

The mural, titled "People's Car," presents a vibrant montage of individuals from diverse backgrounds, united by their vehicles. It showcases iconic Singaporean scenery, a blend of urban and rural landscapes. The artwork pays homage to the company's legacy of accessibility and inclusivity, reflecting its commitment to serving customers from all walks of life and being an integral part of popular culture.

The brand’s identity as "
the people's car" and its commitment to economical, accessible transportation are captured in this mural. The design features a Volkswagen Beetle and vintage VW minivan, displaying nostalgia while paying homage to Volkswagen's rich heritage, current products, and future goals. The design also highlights the distinct identities of Volkswagen, KODA, and CUPRA, emphasising their core principles, popular products, and the transition to electric mobility.