Recycle Right Campaign

Recycle Right is a nationwide initiative started in 2019 aimed at improving Singapore's recycling rate. While our collective recycling efforts have improved, 40% of what goes into recycling bins still cannot be recycled.

This is because Singaporeans were throwing contaminants (uncleaned recyclables, old furniture, e-waste, etc.) for recycling in our blue recycling bins. With the contamination rate of recyclables remaining high, NEA initiated the #RecycleRight campaign to educate and encourage Singaporeans to recycle right in 2022.

Mural Lingo had the pleasure to be part of this campaign by creating murals at 5 locations in Singapore with Bloobin as the centerpiece. With a focus on driving the message of recycling right as well as brightening up neighbourhoods, we wanted to place emphasis on the idea of “restoring respect” for our blue bins and change perspectives on how we treat them.

Elements and motifs specific to each location were included in the murals to show the communal spirit with each mural developed in different styles to show our team’s versatility.